I recently had a chance to speak with Kelly Johnson, Marketing Coordinator at Nubik. She told me a bit about the ins and outs of being a marketing coordinator, including some of the best (and worst) parts of the job. Here’s what she had to say!
Can you give us a brief explanation of your job?
As Marketing Coordinator, I plan and manage company events, manage our social media accounts, write web copy, send out emails and newsletters, and also take care of online ads and SEO.
What made you choose this job?
I just really love writing and have a knack for communicating written messages. I am well-spoken, but I much prefer sitting behind a screen and writing.
How long have you been in this position?
Almost 10 years now.
Did you need any specific college degree to get this job?
I didn’t. I have a degree in Linguistics. Over time, I decided I wanted to be a writer, and I got hired at an online marketing agency. They taught me SEO and HTML and I just continued from there.
How would you describe a typical workday?
I work from home and we have a virtual office, so I take a shower, get dressed, grab breakfast, see my kids out the door, and then sit down in my home office and log into work. I work like anyone else would in a regular office. I go for lunch, manage my tasks, meet with coworkers and log out at the end of the day. Only difference is rather than a commute, I just walk out of a room in my house.
What do you like most about your job?
The part I like most, aside from working from home, is the fact I’m the “voice” of the company. When people come to our website or our social media accounts, it’s a first impression. My words and my message introduce them and help them make a decision to use our services.
What do you like least about your job?
There are often last minute issues that need addressing – especially when we have events. So work rushes can be stressful.
What personal qualities are most valuable for this kind of work?
To work from home and not have a boss breathing down your neck, you need to be disciplined and self-motivated. If you are someone who needs more support day to day, it’s not the best. When it comes to writing and marketing tasks, you have to meticulous and organized. I juggle many different tasks in a day – from content creation to event planning, there are a lot of moving parts. Being okay with constant change and actually loving it are important aptitudes.
Any advice for students interested in this kind of work?
Don’t just learn social media or just writing, learn how websites work, learn all the behind the scenes – the code, the CMS. You’ll be much more valuable.
Anything else you’d like to add?
Have fun and make it happen!